What is an ideal outcome of a successful sales pitch?

A successful sales pitch should ideally result in the potential customer showing interest and moving towards a purchase decision. This outcome indicates that the salesperson effectively communicated the value and benefits of the product or service, addressing the customer's needs and concerns. When a customer shows interest, it suggests that the salesperson has built rapport and trust, making it more likely that the customer will consider making a purchase. This is a critical step in the sales process, as it often leads to progressing further in the sales cycle, such as scheduling further discussions or closing the deal.

In contrast, other outcomes do not reflect the success of the sales pitch. A decreased need for follow-up may not guarantee that the customer is ready to make a decision, while expressing doubts indicates that the customer may not be convinced about the product's value. A lengthy negotiation period can also suggest that the initial pitch was not compelling enough to lead to a quick decision, which can prolong the sales process unnecessarily. Thus, moving towards a purchase decision is the most desirable and indicative result of a successful sales pitch.