What is the definition of up-selling?

Up-selling involves encouraging customers to consider purchasing a higher-end product or an upgraded version of the product they are already considering. The objective is to boost the total sale value by presenting benefits, additional features, or enhanced quality of the more expensive item, effectively meeting the customer's needs or desires more closely. This strategy not only increases revenue but also can lead to greater customer satisfaction if the higher-end product more effectively fulfills their requirements. For example, while a customer may be looking at a basic model of a smartphone, showing them a premium version with advanced features may lead them to realize the added value of the upgrade, thereby making it a desirable choice.