What is the difference between B2B and B2C sales?

The correct answer highlights the fundamental distinction in the target markets of B2B and B2C sales. B2B, or business-to-business, involves transactions between businesses, such as wholesalers selling to retailers or manufacturers providing goods to other companies. In contrast, B2C, or business-to-consumer, refers to direct transactions between businesses and individual consumers, such as a retailer selling to a customer in a store or through an online platform.

Understanding this distinction is crucial for anyone engaging in sales or marketing, as the strategies, relationships, and approaches used in B2B and B2C environments can differ significantly. For example, B2B transactions often involve longer sales cycles and negotiations, while B2C sales usually focus on quicker transactions and customer experience.