What is the primary role of an STR representative?

The primary role of an STR representative centers around the effective communication of information regarding a company's products and services to potential customers. This responsibility involves understanding the product features, benefits, and value propositions thoroughly to engage customers effectively. STR representatives must not only convey the details clearly but also tailor their communication to meet the specific needs and interests of the audience, fostering a connection that could lead to sales. Their effectiveness in this role is critical to driving business success as they are often the first point of contact with potential customers, playing a vital part in the customer journey.