What should be included in a follow-up email?

Including a thank you message and a summary of the discussion in a follow-up email is essential for several reasons. Firstly, a thank you message conveys appreciation to the recipient for their time and attention, reinforcing a positive relationship and professionalism. It sets a respectful tone and fosters goodwill.

Additionally, summarizing the discussion helps clarify any points that were covered and ensures that both parties are on the same page. This recap can highlight key takeaways, decisions made, or action items, which reinforces the commitment to follow through. It also serves as a reference point for future communications and meetings, minimizing any potential misunderstandings or miscommunications about what was discussed.

While promotional offers, reminders about meetings, or requests for payments may have their place in particular contexts, they do not encompass the comprehensive nature of effective follow-up communication that focuses on relationship building and clarity after a discussion.