Why is product knowledge important for an STR representative?

Product knowledge is essential for an STR representative as it allows them to effectively showcase the features and benefits of the products they are representing. A thorough understanding of the products enables the representative to articulate how these features can meet the needs of potential customers, making their presentation more compelling and relevant.

When a representative is knowledgeable about their products, they can address customer concerns with confidence, providing detailed information that can reassure and persuade the customer. This not only helps in building trust but also demonstrates the representative's expertise, potentially leading to increased sales and customer satisfaction. Being well-informed about the products allows a representative to tailor their approach based on individual customer queries, further enhancing the customer experience.

While the other options do touch on important skills and responsibilities of an STR representative, none capture the comprehensive role that product knowledge plays in engaging with customers and driving sales.